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Benefits of Taking an Employee Commuter Survey

Conducting a survey and analyzing the associated results can prove very beneficial to both employers and employees alike:

Employers:

  1. Reduce VMT, emissions and carbon footprint to reach environmental objectives: Understanding employees’ travel/commute habits to better understand the impact the employer is having on traffic, parking and emissions. This can help with reaching employer goals for reducing VMT (vehicle miles travelled) and emissions/carbon footprint, and setting new goals for achievement reflected in changing commuter habits by offering transportation benefits.
  2. Effective utilization of transportation benefits: Understanding employees’ preferences for alternative travel modes and whether or not they are feasible given the current transportation benefits offered by the employer.
  3. Effective decision making for alternative commute options: Understanding the reasons employees do or do not wish to try another mode of transportation.
  4. Effective policy decisions: Creating a policy statement/change to reflect the commute/transportation needs of     employees, thus creating a positive environment for change and improved morale by responding to and accommodating employees travel needs to get to work.
  5. Increase morale: Shows interest in employees with best interests in mind, again increasing morale and responsiveness to needs/desires for better commute alternatives/options.
  6. Employee support: Especially given the economic downturn, survey results can provide the feedback employers need to make informed decisions about offering or increasing subsidies to better facilitate a positive commute experience in     assisting employees financially with their commute to work.
  7. Understand commuter demographics: At the same time, employers can analyze what options may not be being effectively utilized and perhaps make positive changes to better reflect employees’ needs.  Given turnover due to retirement, new hires, etc., survey information can offer an updated, more accurate reflection of the current workforce     demographics.

Maximize return on investment: Of course, all of the above will also assist with maximizing financial investments in alternative commuting, in order to accommodate and offer the most cost effective and utilized transportation modes.